Many people thought that the global shutdown would last only a few weeks, or even a month. 18 Months later, the pandemic remains and the world is forever altered. Like many other professions, health and exercise professionals had to restructure, pivot and change the way they provided their services. Since most coaching and exercises were done in person, exercise professionals and health coaches had to come up with new ways to reach their clients and keep them engaged.
Although online and on-demand programs have become more popular in recent years, it was not always possible. This article will discuss strategies that you can use as a coach or trainer to make your business stronger after COVID -19.
Focus on Accessibility
Fitness is now more accessible. Many people find that a gym membership is not financially or convenient. While monthly dues and personal training fees might not be possible, paying for a few quality individualized workouts, group classes or coaching sessions with a health coach or exercise professional could be an affordable option.
While some fitness and health professionals work independently, others are affiliated with a studio or gym. Online training, classes or coaching are essential for new clients and existing members. Although many gyms have reopened, in-person classes and personal trainers are no longer required, some clients and participants may not return due to a variety reasons. However, many people want to keep their exercise routines, have a customized workout for them and need the support of an exercise professional or a health coach.
It is a smart idea to offer online training to current and potential clients. If you work at a gym, be sure to review their online-programming policies. Online training allows you to reach out to anyone in the world, not just those who live nearby. Online training is now available for health coaches and exercise professionals. You can reach out to family, friends and other people you may not have considered previously because they are far away.
Flexibility With a Hybrid Model
Most gyms and studios have now reopened, but session cancellations remain a significant challenge for trainers and coaches. Health-coaching and personal-training sessions are frequently cancelled due to inclement weather, illness, absence of childcare, or exposure to COVID -19.
To avoid cancellations, we emphasize flexibility by offering both in-person sessions and online sessions to clients. Clients will be able to log in from anywhere. They won’t have to miss sessions because they are traveling, on vacation, or because they have a sick kid at home. Clients who travel frequently, are limited in time or have difficulty finding childcare or cannot travel due to bad weather or other factors will find the hybrid model appealing.
Offering both online and in-person classes and sessions is a win-win situation for both you and your clients. They are more likely to attend more sessions and get better results. You can also offer more classes and have lower cancellation rates.
Enhance Your Value
The health and fitness industry can be competitive. There are many health coaches and exercise professionals to choose from. What makes your clients choose you over other fitness professionals? What can you do to keep your clients happy? It is now a great time for you to assess what you can offer clients to retain them, as the industry changes and adapts to new norms. A monthly newsletter or an email could be a great option for your clients. A few healthy and quick family recipes would be appreciated by busy parents. Your clients would appreciate an accountability group that fosters a sense of community among like-minded, healthy people. Find out what your clients may need and how you can improve the service that you offer.
COVID -19 has changed the industry of health and fitness. Online training can help you expand your reach, emphasize flexibility, and offer added value. This will allow your business to continue growing and prosper.
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