Daniel Webster, dWeb.News Publisher
Leading technology provider investment in China provides global advertisers a unified view of ad performance worldwide; expanding CTV offerings for global brands
November 21, 2021 20: 00 ET | Source: Innovid
NEW YORK, Nov. 22, 2021 (GLOBE NEWSWIRE) — Innovid, a leading independent connected TV (CTV) advertising delivery and measurement platform, today announced its global technology expansion in China. Innovid has appointed David Chen, former Google Platforms Country Manager, and Publicis’ Managing Director to manage its presence in China. Innovid’s China investment will further increase its global CTV and measurement footprint in advance of its public offering later in the year.
With this launch, global marketers can now leverage Innovid’s innovative CTV and video offerings in the China market to reach local consumers with personalized experiences and measure their campaign performance with independent analytics. The expansion into China provides global marketers with a single source of truth across Innovid’s extensive reach of channels, publishers, and devices across over 75 countries.
The China market represents nearly one billion active internet users, presenting a considerable opportunity for global advertisers to reach and engage consumers. According to eMarketer the Chinese population is the largest consumer of digital video in Asia-Pacific. More than fifty percent of internet-enabled households choose to watch TV content via OTT devices. This results in a highly engaged, tech-savvy, video-focused audience.
“Innovid is the global leader in innovating and creating transformative experiences in CTV and video for brands and audiences,” says Zvika Netter, CEO of Innovid. Marketers can use our unified infrastructure to increase reach and relevance as international brands try to engage the tech-savvy China consumers. Innovid clients now have an even more complete and accurate view of their global campaigns’ performance. This is another critical step forward towards solving the CTV industry’s measurement fragmentation challenges.”
Leveraging Innovid’s independent ad tracking and dynamic creative solutions, global brands can create customized, integrated consumer experiences and journeys, specific to the Chinese market. Advertisers now have the ability to activate and measure campaigns in China’s top publishers. This adds to the vast reach that Innovid has with some of the biggest media players around the globe, like Amazon and Google. Programmatic DCO partners can also benefit from Innovid’s dynamic creative optimization solution.
Driving Innovid’s growth in China, Chen will lead the company’s local strategy and support global clients operating campaigns in the market. With over 20 years of advertising technology and internet industry experience in the Asia Pacific region, Chen previously worked at Publicis Group as Managing Director and at Google China as Country Manager where he oversaw media and platform solutions including DoubleClick, YouTube, and AdMob. He was most recently the CEO and Managing Partner of MAXBIT.
“As CTV consumption continues to take off globally, I’m thrilled to join Innovid and share the company’s vision of the future of CTV advertising with the China market,” said Chen. “This region offers a great opportunity for brands to engage a video-centric, hyper-focused audience. I look forward to supporting our global partners, helping them curate and deliver impactful campaigns.”
Netter continued: “Expanding Innovid’s presence in APAC has been a major area of focus for us over the past several years with the launch of our Japan and Singapore offices. I have no doubt that the combination of Innovid’s innovative technology and David’s deep local expertise will provide superior value and guidance to global brands.”
To learn more about how Innovid can help global brands and agencies activate campaigns in China on CTV and more, visit www.innovid.com.
Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Innovid provides clients and partners with streamlined solutions that maximize the return on their investments. This includes data-driven personalization and scaled ad serving. Innovid, an independent platform, is a leader in CTV innovation. It uses proprietary technology and has exclusive partnerships that will fuel the future TV advertising.
Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.
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