ASIA NEWS: Berjaya Partners Holista to Provide Healthy Breads and Foods at Starbucks Malaysia, 7-Eleven and Other F&B Outlets

dWeb.News Article from Daniel Webster dWeb.News

dWeb.News Article from Daniel Webster dWeb.News

ASIA NEWS:

KUALA LUMPUR, Oct 12, 2021 – (ACN Newswire) – Malaysians will soon be able to order healthier breads and food products from Starbucks Malaysia, Kenny Rogers and 7-Eleven stores under a collaboration between Berjaya Corporation Bhd (“Berjaya”) and homegrown natural foods specialist Holista Colltech Ltd. (“Holista”)

Australian Securities Exchange listed Holista, headquartered at Petaling Jaya announced today that it had entered into an agreement (“Country Farms”) with Country Farms Sdn Bhd, a Berjaya affiliate that produces and supplies healthy and organic food for the Bursa–listed Berjaya Group.

Berjaya operates the Malaysian franchises of Starbucks (320 outlets) and Kenny Rogers Roasters (73 outlets) as well as the 7-Eleven chain of convenience stores (2,400 outlets). It also owns the Cosway international network marketing arm which has 396 outlets in Malaysia and 559 outlets globally.

Under the agreement, Country Farms will hold exclusive rights for Holista’s low-glycaemic index (“low-GI”) pre-mix for flour products, sugar reduction technology, plant-based meat products and dietary supplements for markets where Berjaya or its associates operate in.

Country Farms already owns the rights in Malaysia for the plant-based range of Beyond Meat. It will be Holista’s distribution channel to the Berjaya Group, which also owns a number of vegan shops in Malaysia.

Holista has commenced work to develop a range of low-GI white sandwich rolls, croissants, and ciabatta for Starbucks outlets in Malaysia. Experts believe that the country’s high rates of obesity and diabetes are largely due to poor diet.

Holista has developed a scientifically verified white bread roll with a GI reading of 46 (compared to 70 for most white breads). High-GI foods can be digested quickly and absorbed quickly. This causes spikes in blood sugar. Low-GI foods, on the other hand, slow down and reduce blood sugar rises.

“We are thrilled to collaborate with Holista Colltech in developing and eventually launching a range of science-based everyday food and diet solutions to consumers. “We will make healthier keto-dietary options more accessible to the masses in an easier way,” stated Mr. Louis Kho (CEO of Berjaya’s Global Consumer Product Markets) and Managing Director at Country Farms.

“I’m especially excited about this meaningful endeavour to empower more consumers as they seek out the nutritional benefits and better-for-you options that will inspire positive choices for both people and planet,” he added.

“Holista is excited to partner Berjaya Group to offer Malaysians a range of healthy foods. Malaysians are becoming more conscious about where and what they eat. Holista’s CEO Dato’ Rajen Manganicka said that Country Farms is partnering with Holista to develop natural foods that have been shown to improve human health.

About Holista Colltech Limited

Holista Colltech Ltd (“Holista”) is an innovator in health and wellness solutions based in Sydney, Australia. It is listed on Australian Securities Exchange (ASX):HCT.

Holista’s core business divisions are Dietary Supplements, Healthy Food Ingredients, Ovine Collagen and Infection Control Solutions. This suite of food and health solutions brings together science and nature to help people live healthier and happier lives.

Key products include one of the market-leading and best-selling health supplements, low-GI food ingredients used by leading food manufacturers, disease-free and medical grade ovine collagen, all-natural, non-toxic and effective sanitisers for consumers and industrial applications.

Over the years, Holista has successfully developed and patented world-leading technologies in the field of Global Health and Wellness Industry and has a vast customer base in Asia, Australia and USA. Holista believes in combining economic success with the enrichment of people’s lives to ensure a sustainable future.

For further information, please contact:
To join Investor Mailing list: investor@holistaco.com
General Enquiries: enquiries@holistaco.com

Global Investor relations and media enquiries:
WeR1 Consultants Pte Ltd
E: holista@wer1.net
M: +65 6721 7161


Topic: Press release summary

Source: Holista CollTech Ltd
Sectors: Food & Beverage, Daily News, BioTech, Healthcare & Pharm, Local Biz

http://www.acnnewswire.com

From the Asia Corporate News Network

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