Sell B2B on Amazon Business

dWeb.News Article from Daniel Webster dWeb.News

Would you like to market your business product to 50 of the largest hospital systems in the US? And to 40 of the governing bodies of the country’s largest cities? And 55 Fortune 500 companies? You can reach millions of business customers by selling B2B through Amazon Business.

What is Amazon B2B?

There are two types of Amazon B2B customers: Amazon business buyers or Amazon business sellers. Amazon business customers are able to sell and buy business products. They can either sell products individually or in bulk. They can sell one, several dozen or hundreds of products. You have the option to choose which products you want to make available for purchase.

Amazon business helps you reach millions of businesses. All businesses can take advantage of the visual dashboard, a key perk.

The visual dashboard acts as a sales snapshot. Analytics will show you which products are most popular and which industries are purchasing them as you increase your b2b sales.

If you are a buyer, hundreds of products will be available at very competitive b2b prices. It is e-commerce only for businesses.

What Kind of Businesses Use Amazon Business

Whether a business seller or buyer, the types of businesses using Amazon b2b come from 5 main categories:

Retailers

Manufacturers

Suppliers

Wholesalers

Distributors and Dealers

Who is Eligible for an Amazon Business Account?

Members of Amazon b2b must fulfill the following basic criteria:

The business, institution, or organization must be located within the United States or in US territories (such Guam or Puerto Rico).

The business must have a Tax Identification number (TIN).

How does Amazon Business work?

In its simplest form, Amazon B2B allows buyers and sellers of Amazon businesses to meet. Each entity can join b2b sales to reach the other.

Both the Amazon seller and buyer may be able to benefit from strategies like bulk pricing, negotiated terms for payment and free shipping.

How much does Amazon Business Cost?

The fee for an Amazon b2b monthly membership is the same as the fee for an Amazon sellers account, $39.99.

Or, you can opt to pay a set amount for each item sold, which is .99. It is up to you to decide which weight works best for you. In other words, if you sell 40 items in a month, your per item fee is the same as your monthly subscription cost.

Why You Should Sell with Amazon Business

Buying and selling with Amazon B2B gives you access to items offered by other member businesses.

Orders can flow both ways.

There are many success stories with Amazon b2b customers. Here’s why:

Offer Your Product to Millions of Business Customers

Hospital sytems, governing bodies, Fortune 500 companies – As an Amazon business seller you’ll have access to all those business customers. Your products will help you reach new customers and make sales.

Food for thought: Third party sellers make up to 50% of the Amazon $10 million annualized “sales ran” rate.

Utilize the Amazon Tax Exemption Program

You can enjoy the Amazon Tax Exemption Program if your business has tax-exempt status. Tax exempt entities are not only qualified businesses but also government departments, non-profit organisations and educational institutions.

Have In-Depth Analytics

Through the visual dashboard, Amazon will keep track of your business trends for you by analyzing orders. This dashboard will allow you to see key information such as your top products and the types of businesses that use them.

Manage Tail Spend

Although you’ll be part of Amazon seller central and its customers, only Amazon b2b members will be able to see any special pricing offered there. Only other Amazon b2b members can see special pricing for your business, such as bulk sales that are tier-based (lower prices as the quantity increases), or bulk sales that are tier-based pricing.

Save on Business Purchases

If you’re on the buying side, Amazon business can help you take advantage of quantity discounts and other special business pricing.

Should Amazon Business Prime be used?

Prime and Amazon Business Prime offer buyers the same advantage – those who use prime get the best shipping deal, free shipping for buyers.

But, as small business owners know, nothing is free. This is how Amazon business prime works:

Members must pay an annual fee depending on their business size. With 3 and fewer users, the fee is $179 annually. With 100 or more users, the fee is $10,000 annually. Amazon Business Prime customers get two-day free delivery

How to Start Using Amazon Business

Amazon business customers will find it easy to get started. To get the best of Amazon business, take the following steps:

Make Sure You Meet the Requirements

Your business is located in the US or its territories, and you have a TIN.

Pick an Account Option

Create a new account or convert your existing Professional Seller account.

Set Up an Amazon Business Account

Create a business profile, including information such as your logo, your years in business, your type of business and key items that fit in the b2b marketplace for your Amazon biz account. Define the accepted payment methods.

If applicable, sellers should include diversity and quality credentials. Buyers can search for products owned by women, veterans, and minority businesses.

Verify Your Business Information

When you set up your account, you’ll supply a user name and password. Amazon customer service may ask you questions about your business address. This information is required in order to answer the question. Your business tax ID number, and business credit card information may be required.

Create Your Listings for Your Business Account

You may have a business where everything in your catalog fits the b2b program, or you may only have 5 products out of 100 that fit. Create your listings and describe them.

Scale Your Business

Use the visual dashboard to more accurately target your ideal customer. Develop strategies that will help you grow your business.

Image: Depositphotos

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