BUSINESS: Shunda Robinson, GM Financial’s Notable Champion For Diversity In Automotive

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by Daniel Webster, dWeb.News Publisher

January 06, 2022 02: 00 PM Eastern Standard Time

FORT WORTH, Texas–(BUSINESS WIRE)–Shunda Robinson, Global SVP of Diversity, Equity & Inclusion, has been named a 2021 Automotive News Notable Champion of Diversity in Automotive. Shunda is featured in a special section in the December 27 Yearbook Edition issue of Automotive News.

The Notable Champions of Diversity in Automotive program honors individuals who strive for inclusion, diversity and equity in the automotive industry.

Shunda manages the execution and implementation of world-class initiatives to promote GM Financial’s success and that of its employees. She is responsible for transforming GM Financial from a leader in auto finance and a DE&I innovator to become a catalyst. Since she joined the company in July 2015, she has created, nurtured and advocated for programs that have experienced marked and measurable DE&I improvement and more important, a positive impact on company culture and the broader communities in which we live and work.

With more than 25 years of HR experience, Shunda serves as an adviser and partner to executive leadership and as a progressive voice on sustainable DE&I strategies. She is a respected thought leader in the auto finance and automotive industries. She also collaborates with legislators to improve DE&I practices in the private and public sectors.

Over the six years Shunda has been at GM Financial, she has led multiple initiatives that have helped the company identify and retain top talent. It is important to Shunda that the nearly 9,000 GM Financial team members across the globe can feel a sense of pride in DE&I and that opportunities continue to emerge to grow and evolve the company’s efforts. Dan Berce, President & CEO, stated that Shunda works tirelessly to ensure that GM Financial has an inclusive culture that respects all employees, customers, dealers, and communities. “By incorporating our DE&I initiatives into our core company values, the creation of a more diverse workforce drives better outcomes for the business.”

The 2021 class of Automotive News Notable Champions of Diversity in Automotive was chosen by Automotive News journalists from scores of nominees. Profiles of this first class of Notable Champions of Diversity are available at

Since 1925, Automotive News has been the primary source for news happening among automotive retailers, suppliers and manufacturers. Automotive News is a completely subscriber-paid publication that stands out from other publications in its field. This is a testament to the quality it provides to its readers. The award-winning weekly print edition, robust website, email newsletters and video broadcasts are backed by a global team of more than 55 editors and reporters.

General Motors Financial Company, Inc., a wholly-owned captive finance subsidiary of General Motors Company, is based in Fort Worth, Texas. For more information, visit

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