BUSINESS: The Salvation Army Requires Donations In Countdown To Christmas

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by Daniel Webster, dWeb.News Publisher

A potential fundraising shortfall could put social services at risk

ALEXANDRIA, Va., Dec. 22, 2021 /PRNewswire/ — With three days until Christmas, The Salvation Army Red Kettle Campaign is calling on the generous American public to ensure funds are available for those in need of assistance. Additional support is needed to close the gap and ensure services continue into 2022.

The largest and longest-running fundraiser of its kind, The Salvation Army’s Red Kettle Campaign helps provide year-round support to 30 million Americans. This year, the organization projects it needs to raise $175 million to keep families in their homes–almost 50% more than raised through Red Kettles in 2020.

But this year’s fundraising season has been difficult due to decreased foot traffic to the physical kettles. Recent reports show shopper traffic on the Saturday before Christmas was 26.3% behind pre-pandemic levels.

In addition to rising inflation and worries about new variants, potential supporters have had a harder time giving through monetary donations and volunteering.

People are less likely to volunteer. This has led to some local units seeing a slight decrease in bellringers and people who would otherwise donate not having the resources to do so,” stated Commissioner Hodder.

The need for and demand for services has not diminished. Millions of Americans are facing food insecurity and housing instability, as well as the reemergence and impact of the opioid epidemic. They also have to recover from natural disasters that left them devastated. Since the beginning of the pandemic, The Salvation Army has worked nonstop to provide more than 278 million meals and over $200 million in utility, rent, and mortgage assistance. It has been there on the ground helping survivors and first responders in the aftermath of the devastating tornadoes that decimated the Midwest and South.

Our job is not done,” Hodder said. Hodder said, “Our job is far from over.” “

The best way to ensure services continue for those in your community is to visit and sign up for a sustaining gift of $25 per month:

Donate via phone at 1-800-SAL-ARMY (1-800-725-2769)
Donate cryptocurrency such as Bitcoin or Ethereum for the first year ever
Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army,” then specifying the amount
For the first time ever, donate Cryptocurrency such as Bitcoin or Ethereum directly to The Salvation Army this year

About The Salvation Army
The Salvation Army annually helps more than 30 million Americans overcome poverty, addiction, and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at over 7,000 centers of operation around the country. In 2021, The Salvation Army was ranked No. The Chronicle of Philanthropy ranked The Salvation Army No. 2 on its list of America’s Favorite Charities. For more information, visit Follow us on Twitter @SalvationArmyUSA and #DoingTheMostGood.

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SOURCE The Salvation Army

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