HONG KONG, Nov 23, 2021 – (ACN Newswire) – With global sourcing become increasingly digitalised in the wake of the pandemic, the Hong Kong Trade Development Council (HKTDC) is staging the HKTDC Lifestyle Sourcing Show | Physical + Online, a trade exhibition held in both online and physical formats, to help businesses adjust to the new sourcing model and overcome challenges resulting from the current business environment. The show will gather more than 580 exhibitors from nine countries and regions, showcasing the latest toys, baby products, gifts and premium, houseware, optical products and wine & spirits. The Hong Kong Convention and Exhibition Centre will host the physical show from 1 to 3. After joining the physical show, buyers and suppliers can engage through a dedicated online exhibition platform that will run from 6 to 10 December.
The Lifestyle Sourcing Show will be held at the HKCEC. It will feature a variety of lifestyle and consumer products and solutions in a show format. Exhibitors will have the opportunity to display their products and brands on an online platform that is visually appealing. Click2Match is the HKTDC’s business match platform. It uses artificial intelligence to automatically match potential business partners. Buyers and sellers can also discuss deals. Participants can also schedule meetings, meet for video conference, chat in real-time, and exchange ebusiness cards according to their sourcing requirements.
Online-and-physical sourcing model to continue under the pandemic
The HKTDC debuted its online-and-physical sourcing model at the International Sourcing Show from March to July this year. Both buyers and exhibitors gave positive feedback about the show, indicating strong market demand. According to an online survey conducted during the show in March, most buyers (82%) indicated an intention to participate in trade fairs offering online and physical elements to develop both online and offline business opportunities.
Benjamin Chau, Deputy Executive Director of the HKTDC, said: “The HKTDC has gradually resumed organising physical shows in Hong Kong and we will continue to make use of the online-and-physical model to stage our events, enabling local enterprises to grasp digital opportunities as travel restrictions remain in place. To help local businesses make more use of technology, the Council adopted digitalisation. The hybrid online-and-physical format of the Lifestyle Sourcing Show is expected to create synergy between both exhibition formats. We will also mobilise the HKTDC’s network of 50 offices worldwide to help exhibitors and buyers utilise our services for the physical exhibition and leverage the e-commerce platform to capture new business opportunities. “
Four themes highlight quality lifestyle products and solutions
The Lifestyle Sourcing Show will highlight a broad range of quality lifestyle products and solutions under four themes.
Play in Style: Showcasing a range of baby products and toys and games, spanning feeding & nursery products, interactive and educational games, including:
– A silicone angled feeding bottle and breast pump from Hong Kong exhibitor Marcus & Marcus (International) Limited
– A modular microscope set from Hong Kong exhibitor Eastcolight that received the iF Design Award 2021 and Good Design Award 2021
Gift in Style: Highlighting an eclectic mix of skincare and healthcare products, decorative items, corporate gifts and lifestyle accessories, helping buyers to discover trendy new creations including:
– Hong Kong exhibitor Bondale Electronics will display a foldable travel hanger with ozone and UV sterilisation plus a timer
– Hong Kong exhibitor SooapMe will showcase its violet energy soap to help users enjoy a deeper sleep
Relax in Style: Featuring an exquisite selection of houseware, cleaning products, tableware, home textiles, pet products and beer, wine & spirits including:
– Hong Kong exhibitor ASFA Bio-Tech will exhibit a wireless electronic sprayer that turns disinfectant into an ultra-fine mist that can kill bacteria in the air
– A full range of Scottish craft beers will be showcased by Hong Kong exhibitor Perfecto
Look in Style: Displaying an extensive selection of eyewear and optical products, including frames, lenses, sporting and professional eyewear, sunglasses, reading glasses, eyewear accessories and packaging, contact lenses and accessories, including:
– Exquisitely crafted hand-painted rims and acetate temples from Japanese exhibitor Excel Optical
– Anti-fog coated lenses from Korean exhibitor RayMaterials that have a longer-lasting coating and can be cleaned with tissues and cloth
The Lifestyle Sourcing Show will keep fully abreast with the latest lifestyle trends. It will feature 12 group pavilions such as Fujian, Jiangsu, Jiaxing, Pinghu and Zhejiang from Mainland China, Japan’s Fukui Optical Industrial Association, KOTRA from Korea, and various Taiwanese associations covering gifts, houseware, baby products, toys, optical and educational products.
Seminars to share sales and marketing strategies
The HKTDC will organise three seminars at the show venue during the physical show (1-3 December). The seminars include “Stay ahead in a Reshaped Business Landscape” series, sponsored by AsiaWorld-Expo & HKCEC. They cover topics such as “Guide to We-Media Influencer marketing”, “Hybrid Strategy to Capture Global Business Opportunities”, and “O2O solutions for supporting hybrid events”. Other seminars include tips on photography for lifestyle products, digital marketing strategies, and the application and development marketing technologies.
In addition, organised by the HKTDC, in association with the Hong Kong Optometric Association and the Polytechnic University, the 19th Hong Kong International Optometric Symposium was successfully concluded on 11 November. The symposium was held in online and physical formats for the first time and attracted an attendance of over 2,900 industry professionals. Jointly organised by the HKTDC, the Federation of Hong Kong Industries, the Hong Kong Toys Council and the Toys Manufacturers’ Association of Hong Kong, the “Business Guide to Toys and Baby Products Industries” webinar was held on 22 November. The recordings of the two events can be viewed online from 29 November at the fair website and “Click2Match” platform.
Hong Kong export figures for related industries
Industry | 2020 | Jan-Sep 2021 (year-on-year increment)
Toys | HK$29. 63 billion | HK$24. 43 billion (+20.6%)
Baby products | HK$3. 72 billion | HK$2.6 billion (-12.2%)
Houseware | HK$3. 01 billion | HK$2.6 billion (+21.6%)
Gifts and premiums | HK$126. 92 billion | HK$128.4 billion (+48.8%)
International wines | HK$4. 09 billion | HK$4. 01 billion (+60%)
Optical products | HK$16. 04 billion | HK$14. 37 billion (+27.6%)
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. International exhibitions, conferences, and business missions are organized by the HKTDC to provide business opportunities for small and medium-sized businesses (SMEs) in both domestic and international markets. HKTDC provides market information and product updates via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn
Topic: Trade Show or Conference
Sectors: Trade Shows, Regional, Local Biz
From the Asia Corporate News Network
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