BUSINESS: Web Marketing Association Names The Best Social Media Campaigns

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by Daniel Webster, dWeb.News Publisher

Boston, MA, November 22, 2021 –(PR.com)– The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 20th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the only industry-based advertising competition that is exclusively dedicated to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 30, 2022.

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Either using pages or apps can be an effective advertising tool to increase brand awareness and engage customers via social media. This award is a great way to showcase your knowledge in this new field. The winners have the opportunity to market their work to customers, prospects, and senior management.

The 2022 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) Participating in the development of Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2022 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In 2021, Norwegian Cruise Line was Best of Show Social Media for their Staycation Social Campaign.

Other past Best of Show Winners in the Social Media category include:

2020 Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care
2019 Wild Turkey: 101 Years, No Apologies won by Heat
2018 Rip It Social Media won by TMV Group
2017 Put a Price on your Precious won by These Days
2016 Ask Pharma won by Atmosphere Proximity
2015 Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp
2014 The Walking Dead Chop Shop won by INNOCEAN USA
2013 Revlon Expression Experiment won by VML
2012 The Source Code Mission won by The Visionaire Group
2011 Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Mobile Apps
Email message campaign
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Online applications
Integrated ad campaign
Rich media ads
Online Video
Voice Skills and Actions
Online newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Based on the award level, each entrant will receive points. The Best of Show award will earn 5 points, Best of Industry 3 and Outstanding awards 1 points. The Top Agency Award will go to the agency that has the most points.

Judging for the IAC Awards will take place in February, 2022. A select group of Internet advertising professionals will serve as judges. They have a deep understanding of current trends in Web advertising. Previous competition judges included executives from top corporations, institutions, and media organizations like Beeby Clark+Meyler and Brunner Digital.

A complete list of past winners can be found at the IAC Award Website.

The 20th Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences and iContact.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. It is staffed by volunteers and includes Internet marketing, advertising and PR professionals. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Web Marketing Association
William Rice
860-558-5423
http://www.IACAward.org

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