BUSINESS: Cricket for India Scores in the United States – Promots American College Cricketers

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BUSINESS:

Cricket, India’s most beloved sport, has experienced a rapid rise in popularity over the past decade in countries that don’t play traditional cricket.

American College Cricket, President Lloyd Jodah & Chief Digital Architect of Cricket for India, Ritika Hiranandani

American College Cricket and Cricket for India (CFI)

After taking the Indian cricketing world by storm and a loyal following of over close to 3.7 million cricket aficionados, Cricket for India: www.facebook.com/CricketForIndia, an online platform dedicated to all things cricket around the world is literally crossing the oceans to join hands with American College Cricket to digitally promote college level cricket players in the US, India and worldwide.

Sai Satish Guda, Captain of the West Virginia University cricket team sees this as an extremely positive move for the future of cricket in America. He says, “Cricket for India partnering with American College Cricket means our college teams and players’ stories can now have an audience of millions! This is inspiring. “

Echoing his sentiments, Aditya Sen, the former Captain of the University of Florida Cricket team states “Cricket for India highlighting American College Cricket will expose American and Canadian universities to millions of Indians, bringing more international students to study and play cricket in the US and Canada! “

American College Cricket, President Lloyd Jodah said of the collaboration “Our partnership with “Cricket for India” for digital promotion of “American College Cricket” and the game generally, is innovative and of great importance. It will be a huge boost for our young players, and the development of the game in one of the most lucrative sports markets in the world. Already we’ve seen a 2,000 % increase in reach, and we’ve only just begun to work on many projects together. “

Cricket for India was Co-founded by Ritika Hiranandani, an entrepreneur and strategist for technology initiatives in the sports and fintech space. CFI’s Chief Digital Architect is Ritika Hiranandani , an entrepreneur and strategist for technology initiatives in the sports and fintech space. CFI has become a vibrant digital platform that touches the hearts of 4 million cricket fans each day.

She says, “Through Cricket for India’s Facebook & website, American College Cricket players and teams are getting recognition among international stars of the game. This encourages young cricketers studying in the US to play their favourite sport and feel a sense of pride by getting noticed on a platform followed by millions.”

Cricket India plans to also join forces with international sports entities and game designers from India and the United States.

Website: www.cricketforindia.com.

Facebook: www.facebook.com/CricketForIndia.

Cricket in the United States

The United States in particular, known for its ardent support of all sports from basketball to figure skating has emerged as a major contender in the world of cricket fandom, with an estimated 30 million cricket fans, something that has given rise to a whole new arena of aspiring cricketers as well. The sport that is loved all over the world and attracts millions of people to every match in any format, is now making its mark across North America with several regional and local cricket leagues. The effect of American interest in cricket can now be felt at the very top of the game, with the International Cricket Council, or the ICC, global cricket’s premiere body working towards the US hosting the 2024 edition of the T20 Cricket World Cup, which is a first step to the sport being included in the 2028 Olympic Games as well.

Recently prominent corporate leaders in the US, including Microsoft CEO Satya Nadella and Subrah Iyar (Founder of WebEx), Ross Perot Jr., Chairman of The Perot Group, Shantanu Narayen from Adobe, have created Major League Cricket in America. The League is set to launch in the 2022 sporting season and is even further proof of cricket’s growing popularity in the US.

College Cricket

College sport in the US is as closely watched and holds as much importance as their professional counterparts. Cricket too has been making a name for itself as a college sports to watch with many young players.

American College Cricket was founded in 2008 by Lloyd Jodah, who serves as its president. This body oversees college cricket in the USA and is committed to its mission of promoting the game and its players both in the US as well as on the international playing field.

To encourage young Indians studying abroad to play their favourite sport, American College Cricket hosts a National Championship in Florida every year and the winning trophy was dedicated by and is named after 2008 ICC Cricketer of the Year Shiv Chanderpaul.

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