ASIA NEWS: NextPlay launches NextPlay X Soma Labs Innovation and Design Lab for Social Games and Non-Fungible Tokens.

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SUNRISE, FL, Nov 19, 2021 – (ACN Newswire) – NextPlay Technologies, Inc. (NASDAQ: NXTP) (the “Company”), a digital business ecosystem for digital advertisers, consumers, video gamers and travelers, has teamed with Soma Innovation Lab and NFT Pro to launch NextPlay X Soma Labs, a digital design and innovation lab focused on developing non-fungible tokens (NFTs), social games and Metaverse virtual worlds for major brands, creators and agencies. The joint venture will use Soma’s extended realities solutions, NFT Pro’s non-fungible tokens technology platform, NextPlay’s proprietary In-Game Advertising, Game Development, Crypto-Banking, Connected Television, Travel Booking Engine, and other NextPlay digital technologies in order to create foundational pathways to Metaverse. The Metaverse offers a variety of experiences, including museums, shops, restaurants, social clubs, and travel destinations.

Heralded as the next evolution of the Internet, the Metaverse is an immersive online virtual world which incorporates augmented reality, virtual reality, 3D holographic avatars, interactive video and other means of digital communication and interaction. Metaverse is an alternative hyper-real world you can interact with via a television or computer screen. You can also use special glasses and goggles to create a more immersive experience.

As a demonstration of this interconnected ecosystem, in a matter of a few weeks, the company expects to launch Issue by Travel Magazine (“Issue”), an adventure travel portal that will offer inviting onramps into the Metaverse. NextPlay X Soma Labs will create Issue as an extension to its existing Travel Magazine. It will include immersive content, XR showrooms and mini games.

NextPlay’s technical teams will lead the lab’s development effort, including conceptualization, character development, and asset design, as well as the creation of marketplaces that offer NFT smart contracts.
Soma will bring to the collaboration expertise in the production and distribution of mixed reality media such as virtual reality, augmented realities, and mixed reality media.

In addition to creating metaverse spaces, the lab will provide end-to-end solutions for brands and advertisers to launch their own branded, fully customizable NFTs-powered experiences and marketplaces directly on their website. NFT Pro will be used to support the lab’s NFT-powered digital asset offerings. NFTs are able to represent real-world objects such as art, music and video. They often use the same technology as cryptocurrency.

“NextPlay X Soma Labs will help shape and grow the fast-evolving world of digital goods and tokens, and the emerging Metaverse,” commented Soma Innovation Lab’s CMO, Karen Morgan. With the recent renaming and redesign of Facebook to Meta, it was clear that brands, creators, and agencies must enter this space with a high degree of urgency. It also highlighted the immense opportunities for global consumer engagement as well as monetization offered by the Metaverse.

“We believe we are at just the beginning of a digital renaissance in the worlds of art and content creation,” continued Morgan. We now have the unique opportunity to create a vibrant ecosystem of artists, curators, brands, and collectors that will help us build meta communities at intersection of commerce and culture. “

According to NextPlay co-CEO, Bill Kerby: “The Metaverse is emerging as the next wave of consumer engagement beyond the Internet as we know it. It will allow people to buy, sell, perform, play, and build together in real-time like never before. Our digital innovation and design lab will be at the forefront of developing Metaverse spaces for brands and advertisers.

“NextPlay X Soma Labs will live at the center of our digital ecosystem of gaming, crypto-banking, fintech, Connected TV, travel and tourism, and entertainment,” added Kerby. We see it connecting these powerful segments of the business and aiming to generate new high-margin income streams. “

To learn more about NextPlay X Soma Labs, contact Richard Marshall, director of corporate development of NextPlay Technologies, at +1 (954) 888-9779 or email .

About Soma Innovation Lab

The Innovation Lab operates at the intersection of experiential marketing, content creation, technology, and commercial entertainment. The studio provides end-to-end services to global brands and is specialized in strategy, design and production on next-generation platforms. For more information, visit

About NFT Pro

NFT Pro(TM) is a Silicon Valley-based company founded by former Big 4 consultants. Since 2017, it has enabled premium brands to achieve increased revenue streams and consumer engagement by monetizing their digital identity through NFTs sold both as authentic collectibles and in-game items (i.e., skins). It offers its clients the right combination of technology, people and process to meet their corporate high standards. Global brands like Lamborghini and Prada, Juventus, Atari and USC have already embraced NFT Pro. Visit for more information.

About NextPlay Technologies

NextPlay Technologies, Inc. (Nasdaq: NXTP) is a technology solutions company offering games, in-game advertising, crypto-banking, connected TV and travel booking services to consumers and corporations within a growing worldwide digital ecosystem. NextPlay’s innovative products and services use Artificial Intelligence, Fintech and AdTech to harness the strengths and channels our acquired technologies. For more information about NextPlay Technologies, visit and follow us on Twitter @NextPlayTech and LinkedIn.

Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of, and within the safe harbor provided by the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements reflect our current beliefs, expectations, and forecasts for future events and performance. More information about the risks and uncertainties faced by NextPlay are detailed from time to time in NextPlay’s periodic reports filed with the SEC, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, under the headings “Risk Factors”. These reports are available at Other unanticipated or unknown factors could also have a material adverse effect on the Company’s future performance and/or cause our actual results to differ materially with those in the forward-looking statements. Forward-looking statements do not guarantee future performance. Actual results and developments could differ materially from what was projected. Investors should be aware that forward-looking statements cannot be guaranteed. Forward-looking statements contained in this press release speak only as of the date they were made. Except as required by law or prepared by third parties, the Company is not obligated to correct or update its forward-looking statements. It is not possible to infer that we will update any forward-looking statements if we make changes to one or more of them.

SOURCE: NextPlay Technologies, Inc

Company Contacts:
Richard Marshall
Director of Corporate Development
NextPlay Technologies, Inc
Tel (954) 888-9779

Karen Morgan
Co-Founder | CMO
Soma Innovation Lab
Tel (310) 936-8481

Topic: Press release summary

Source: NextPlay Technologies, Inc
Sectors: Gaming, Advertising, Digitalization, Artificial Intel [AI], ICOs & Tokens, FinTech

From the Asia Corporate News Network

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