BUSINESS: By Daniel Webster, dWeb.News Publisher
A holiday as significant as Thanksgiving demands the gastronomic creations to match. Delicious and healthy meals that will make your evening memorable. The versatile and delicious European olive will add a touch of sparkle to your event.
That’s why, the Interprofessional Organization of Table Olives (Interaceituna), with the backing of the European Union, is launching a historic promotional campaign in the United States, with the aim of offering the benefits of European table olives to American consumers. The aim of the three-year program (2021-2023) is to increase awareness and demand for this Mediterranean staple among American professionals and consumers, by focusing on the varieties available, its unmistakable flavor, and the insuperable versatility of this ancient fruit.
Its versatility is evident through the many ways in which it can be integrated into iconic Thanksgiving recipes, and how it is able to enhance and transform traditional dishes into something a little different, adding a seductive Mediterranean touch. This American delicacy is more than food. This fascinating recipe, which includes pepper-stuffed olives and mushrooms, oyster mushrooms and truffle paste, demonstrates how you can offer wellness, vitality and happiness.
In addition, the table olive is a gateway to a sensory universe since it comprises four flavors (bitter, sour, sweet, and salty) and can be found in an infinite number of formats (whole, sliced, sliced, pitted, etc.) The culinary possibilities are endless because of this. You can use the table olive in more than 90 recipes, including appetizers, tapas and pizzas as well as salads, sandwiches and salads.
A Mediterranean touch to an American classic, now also available to vegans
The multitude of possibilities and flavors offered by this ancient fruit, which is carefully picked by hand to avoid damaging it, works surprisingly with foods such as the traditional Thanksgiving turkey. More families are opting to serve vegan main courses on this holiday.
Given this culinary shift, Interaceituna has also considered the needs of vegans and therefore proposes this innovative and tasty alternative with tofu, mushrooms, vegetables, and Queen Olives for Thanksgiving. Here, you can find more inspiring recipes https://olivesatyourtable.eu/our-tables/, because it’s not all about roast turkey.
A natural food like the olive, a source of energy and health, containing oleic acid, vitamin E, minerals, fiber, and iron, is an absolute must on celebration as important as Thanksgiving. This Mediterranean staple is compliant with the European Model of Production standard, which has the highest standards of food safety and quality in the world. This gives consumers assurance about the quality and protection of the landscape as well as the respect for the environment.
One of the most coveted products in the USA.
The European table olive has tirelessly reinvented itself in order to adapt to the demands of modern life for the most discerning American consumers. It has been a trend-setter in North America and is a highly sought-after product due to its unique flavor and versatility. They are also easy to find on the shelves of your local supermarket, and you can buy large quantities because they are so easy to store.
It is worth highlighting that Europe is a world leader in the production and export of table olives, which is proof of its experience and constant adaptation to the tastes and needs of consumers across the world. The United States is the primary destination for European olives, importing more than 293 million pounds in 2020. This means that more than 78% of the olives consumed in the USA are European imports.
INTERACEITUNA is the Interprofessional Organization of Table Olives which is recognized by the Spanish Ministry of Agriculture, Fisheries, Food, and the Environment that brings together all the organizations representing the sector, such as ASAJA, ASEMESA, COAG, Agrifood Cooperatives and UPA. It was established to execute various activities and programs of general interest, disseminate information about the Spanish table olive and carry out research and development programs in relation to production techniques.
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