TECH NEWS: What is Customer Identity and Access Management?

dWeb.News Article from Daniel Webster AF dWeb.News

TECH NEWS: Ensuring secure online interactions is a top priority. However, authenticating users efficiently and quickly has been extremely difficult.

Identity management has been difficult since the beginning, but it becomes more complicated with each new account, cloud app, and device. Passwords are a major concern for consumers. Customers and regulators are both becoming more cautious about passwords. This is reflected in regulations such as the California Consumer Protection Act or the European Union’s General Data Protection Regulation.

Customer (or customer) Identity and Access Management (CIAM), attempts to make order out of the chaos. CIAM is based on a simple but powerful concept. It extends identity information across multiple systems instead of requiring a separate record per application or database.


According Gartner , “Key CIAM Features include self-service registration, password management and consent management. Profile generation and management. Reporting and analytics. APIs and SDKs to mobile apps. Social identity registration and login .”

This technology is intended to be used with public-facing systems. It’s much more than just a basic authentication tool. CIAM integrates well with other enterprise applications such as ERP, CRM, e-commerce platforms and content management systems (CMS). This is what makes it so powerful. It enables enterprises to manage customer identities and also links together elements that provide a better customer experience.

This bridge between the B2C & B2B worlds greatly increases security and privacy, while simplifying tasks and facilitating access for consumers. They now expect account management and logins to be fast, easy, and seamless. CIAM is often viewed not only as a security tool, but also as a growth driver for businesses.

TECH NEWS: How does CIAM work?

A CIAM system typically resides in the cloud and operates under a software-as-a-service (SaaS) model. It uses built-in connectors, APIs, and other tools to connect various enterprise systems, applications, and data repositories. This allows you to combine features such as customer registration, account management and directory services.

When a customer visits a website, or calls in, the CIAM solution handles authentication (using a password or single sign-on, biometrics or multiple factors). It can also handle multiple protocols such as SAML, OpenID Connect and OAuth. After a customer logs in, they can place orders, track delivery, update their user profiles, and perform other account-related tasks.

Another benefit of CIAM is that it delivers risk-based authentication (RBA), which is sometimes referred to as adaptive authentication. A system can detect signs and signals, such as the IP address of a user, User-Agent HTTP headers and date and time of access. This allows it to identify high risk areas and provide additional authentication controls.

Because CIAM integrates to other digital systems it is possible to ensure that all information is up-to-date in all associated systems. You can also deliver consistent multichannel experiences and personalize interactions to better suit customer profiles, personas and behaviors.

TECH NEWS: How does CIAM differ from My Enterprise IAM.

Although CIAM is a subset IAM, there are significant differences. CIAM is a customer-facing tool that can be used to manage employees’ identities. Many well-known names in enterprise IT are involved in CIAM (Akamai Oracle, Microsoft, Google and Amazon), as well as identity specialists, startups like Okta and Ping. (ForgeRock went public recently in a record-breaking manner. )

As organizations move beyond web applications into mobile, IoT and partnerships that span cloud and company boundaries, so does the need for consistent customer security and unified customer profiles. CIAM provides a seamless and unified experience for the user. CIAM is able to handle fluctuating traffic and resource requirements.

Finally, CIAM delivers enhanced security and privacy protections that aid in complying with CCPA and the European Union’s General Data Protection Regulation (GDPR). CIAM makes it easy to manage and protect data and accounts. It also allows customers to consent to better reporting.

TECH NEWS: CIAM Enables the Digital Enterprise

CIAM combines security, customer experience and analytics functions to make it easier to manage accounts and onboard new customers. This includes accounts that link to other entities.

It is not surprising that CIAM’s dynamic nature appeals to a growing number organizations in the retail, financial, and travel industries. Organizations can improve their security and customer interaction quality by eliminating data silos.

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