GOOGLE: The Media Platform Helping Indonesians Donate For Good

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Editor’s note from Ludovic Blecher, Head of Google News Initiative Innovation: The GNI Innovation Challenge program is designed to stimulate forward-thinking ideas for the news industry. The story below by Andrias Ekoyuono, Chief of Corporate Strategy at kumparan, is part of an innovator series sharing inspiring stories and lessons from funded projects.

As an avid news reader, I would read stories in the media every day about social problems and natural disasters, which made me want to help by donating to those in need. It was hard to find a way for me to donate, so I searched for other sites that could channel the funds. It was also important to make sure that the donation was sent by a trustworthy party. The main point was that it should be easy to give donations after reading the news.

Enter kumparan, one of the most widely respected online media organizations in Indonesia. Launched in 2017, it consists of 130 journalists and a media network across 34 provinces which helps media startups grow. It is a vital resource that allows local media to share information and voice their concerns at the forefront Indonesia’s national consciousness. It has enabled the public to empathize and understand the daily problems faced by their neighbors.

In 2020, kumparan received funding from the Google News Initiative Innovation Challenge to help create kumparanDerma, a tool that shortens and streamlines the donation process to provide aid during disasters and emergencies. The platform allows news consumers direct social impact. They can easily read articles and donate to causes they care about through the available payment options. There have been ten donation campaigns across Indonesia, including in Riau, East Nusa Tenggara, North Sulawesi, Kalimantan, East Java, and West Java, resulting in over 1,400 transactions with a total readership of roughly 600,000 article views.

These campaigns have raised money for a host of different causes, including support for people whose homes had been destroyed by an earthquake and funding for a child in a remote area who needed a mobile phone to access online school classes during the pandemic.

Andrias Ekoyuono, Chief of Corporate Strategy at kumparan

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