BUSINESS: Naxum CEO Ben Dixon Explores The Power Of Product Sampling For Referral Marketing

dWeb.News Article from Daniel Webster dWeb.News

dWeb.News Article from Daniel Webster dWeb.News

Daniel Webster, dWeb.News Publisher

Chicago, IL, October 10, 2021 –(PR.com)– Ben Dixon, NaXum’s CEO, hosts an interview with Lifebrook to explore the power of product sampling in referral marketing.

The interview was then featured on the Entrepreneur Almanac:
https://entrepreneuralmanac.com/2021/10/07/ben-dixon-naxum/

Questions from the session:

1) Why Lifebrook, what prompted you and the family to start the company?

2 Why Sampling: What inspired you to start a sampling program and why?

3) Which tips would you recommend to anyone who’s thinking about creating a sampling program?

Lessons Learned:

1 Think about the prospect’s experience:

– How do you want them to feel after they get the sample?

– What outcome do you want to send the prospect when they receive the sample?

– How much of your product does the prospect need to consume to be able to take
steps toward your desired outcome?

2- Consider the experience of your promoters:

– What do you expect them to share with the samples?

– Do you plan to ship the products yourself? Or will you have your promoters
ship them out?

– Who is going to pay for the samples Your promoters will earn/buy credit for sending samples. Will the prospect be responsible for the shipping and sample costs?

– What follow up tools would you like to create around your sample experience in order to enable your promoters and close the sale? To learn more about product sampling for direct sales, visit http://www.naxum.com to book a demo with our staff. We will show you the tools that exceptional referral marketing companies use in this space.

About The Author:
Ben Dixon loves referral marketing. His family found direct sales back in 2006 and had success using technology to create home-based businesses. Since 2010, Ben has focused on serving referral marketing, party plan, mlm, and direct sales companies across the globe with the technology they require to empower their passionate fans to virally grow their businesses. To see reviews about NaXum Technology visit Capterra, PR.com or Linkedin.

Naxum
Ben Dixon
713-867-7999
https://www.naxum.com

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